WE APPROACH EMAIL MARKETING WITH PRECISION - NOT VOLUME.

Email Marketing That Gets Opened, Read, and Acted On (Not Deleted)

Email marketing is still one of the most powerful ways to connect with your audience and here’s why.

Unlike social platforms, where algorithms dictate what gets seen, email puts you in control. You own the channel. That means direct access to your audience, greater consistency, and a higher chance of being read.

But reach is only part of the story. The real strength of email lies in relevance. With the right strategy, your messages can be tailored to specific segments of your audience. Speaking directly to their behaviour, preferences, and needs. Done well, email marketing doesn’t just land in an inbox; it builds trust, drives action, and strengthens your brand over time.

Smart, behaviour-led email campaigns

Email marketing should do more than fill inboxes. The right campaigns build trust, inspire action, and fuel sustainable growth.

At Skape, our strategies are grounded in customer psychology and designed to meet your audience where they are in their journey. We use advanced segmentation, automation, and performance tracking to make sure every email feels relevant, timely, and connected to your bigger picture goals.

Our Email Marketing Services

  • Campaign Strategy – Plans built around your goals and your customer journey.

  • Automated Workflows – Seamless journeys that nurture leads, welcome new subscribers, and re-engage existing customers.

  • List Management & Segmentation – Clean, organised data and precise targeting for maximum relevance.

  • Content & Design – Emails that look sharp, read well, and move people to act.

Because done right, email isn’t just a follow-up, it’s a growth tool

48% open rate

18% increase in first-time purchases

+23% lift in email-attributed revenue month-over-month

36% cart recovery rate within 6 weeks

5.2x ROI on email flow

Average order value increased by 12% from recovered purchases

42% reactivation rate

Unsubscribes reduced by 40%

Cleaned list, increased deliverability, and stronger engagement in ongoing campaigns

Ready to Explore Working Together?

See how we support founders with strategy, design and marketing that are clear, considered and built for growth.

Download our service and pricing guide for a transparent breakdown of what we offer, how we work and what to expect.

Email Converts Better Than Anything Else. So Why Is It Still an Afterthought?

It’s one of the most powerful touchpoints your brand has. When done well, email doesn’t just sit in an inbox. It builds trust, drives repeat sales, and creates genuine loyalty.

At Skape, we treat email as an extension of your customer journey, not a broadcast to the masses. Every campaign is grounded in strategy, shaped by behavioural insight, and designed to move people from passive subscribers to active, long-term customers.

We go deep into segmentation, lifecycle mapping, and content psychology to deliver messages that land - at the right time, for the right reason.

This isn’t just email marketing. This is retention.

  • We start by looking at what’s already in place . Your list structure, automations, engagement metrics, and the gaps where opportunities are being missed. This audit gives us the context we need to understand your audience, their buying cycles, and where email can work harder within your broader marketing ecosystem.

  • Using a behaviour-first lens, we map out the moments that matter most in your customer journey. From welcome to re-engagement and everything in between. This is where we design a clear structure for campaigns, automations, and content that not only supports your business goals but also meets your audience in the right mindset at the right time.

  • Not every subscriber is the same and treating them that way means leaving results on the table. We segment your audience based on real behaviour, purchase patterns, and intent. That way, every email feels relevant to where someone actually is in their journey, not where we assume they are.

  • Now it’s time to bring it to life. We craft email content and design that feels true to your brand voice, supports your campaign goals, and delivers a consistent, high-quality experience for your audience.

    Regardless if it’s a one-off campaign or a full automation sequence, we take care of the creative and the technical build across platforms like Klaviyo, Mailchimp, and ActiveCampaign. So your emails don’t just get sent, they get results.

  • Once campaigns are live, we track performance across the metrics that matter. From open rates and click-throughs to actual conversion actions.

    But numbers alone don’t tell the story. We dig into the why behind the data, uncovering what’s driving results and where there’s room to improve. You’ll receive clear, jargon-free reports alongside strategic recommendations and a roadmap for what’s next, so your email marketing keeps getting smarter, not just busier.

Still Have Questions?

Strong partnerships start with clarity. We’ll take the time to answer your questions, explain how social advertising works for your brand and show you what growth can look like with the right foundations in place.

Isn’t social media more important than email?

Social is great for visibility, but you don’t own it. Algorithms decide who sees your posts, and reach is never guaranteed. With email, you control the channel. Your message lands directly in someone’s inbox.

How do you make sure my emails don’t end up ignored or in spam?

We focus on relevance. By segmenting your audience and tailoring content to behaviour and intent, we make sure your emails feel timely and personal, not like generic blasts. We also build with best practices in mind, so deliverability stays strong.

What kind of results can I expect?

That depends on your goals. Some clients see immediate lifts in engagement and sales, while others use email to build long-term loyalty and repeat purchases. What’s consistent is that every strategy is tracked, measured, and refined, so results improve over time.

Do I need a big list for email marketing to work?

Not at all. A small, engaged list often outperforms a large, unsegmented one. We help you optimise what you already have and, if needed, put strategies in place to grow your list with the right people.

Which platforms do you work with?

We work across leading platforms like Klaviyo, Mailchimp, and ActiveCampaign. If you’re already set up somewhere else, we’ll adapt. If you’re starting from scratch, we’ll help you choose the platform that best fits your goals.